The Technical Founder's Guide to Getting Your First Customers

The Technical Founder's Guide to Getting Your First Customers
Date and Time
11:00am — 12:00pm AEST
Getting Started, How-to

You might have an amazing product but without a Go-to-Market strategy to match it, you won’t get far. We talk a lot about non-technical founders getting their startup off the ground but what about the challenges for Technical Founders? You might be a coding gun but getting your strategy right for communications, sales, and building buzz around your product - on a low budget - is a whole new ballgame.

In this session, we will hear from three Tech founders about how they acquired their first customers and what strategies they used to bring the traction to their startups. Join our panel as they share their founder journeys on topics such as:

  • Their Startup journey
  • Strategy to get their first customer
  • What worked and what didn’t


Samantha Lovrich, Co-Founder, Legal Tech Helper
Samantha made the leap from corporate life to a startup, forming Legal Tech Helper with her female technical co-founder in 2019. Samantha draws on over two decade’s experience as a corporate lawyer and in legal operations and professional development at one of Australia’s largest companies to inform her client and consumer-centred approach to design - with a focus on achieving positive social impact.

George Hartley, CEO & Co-Founder, Smartrmail
George Hartley is CEO and co-founder of SmartrMail, a tool that helps customers send better email marketing using machine learning. SmartrMail sent over a billion emails that generated $235 million in sales last year for their stores. Prior to SmartrMail, he co-founded Australia’s largest art marketplace,

Dave Hepworth, CEO & Founder,
Dave Hepworth is the founder of and a graduate of Carnegie Mellon University with experience in the Transport, Defence, Telecoms and Emergency Services industries. Dave is an experienced tech founder focused on solving real world problems.


Yian Ling Tan, Startup Program Lead, Asia Pacific, OVHcloud