"Our customer acquisition cost is too high!", "Why aren't people checking out the product in their cart?" or "Go find a way to get more conversions!"
Sounds familiar? Above are often business/start-up demands as it try to put itself on a growth trajectory, there are plenty of levers to pull within a funnel, and conversion rate optimisation is one of them.
For this talk with Tyler Wilchek, the Head of Growth at BrickX, we're going to ask Tyler to share his experience in optimising for conversions in BrickX, THE ICONIC, and DesignCrowd.
Tyler Wilchek is the current Head of Growth at BrickX, a business that is disrupting Australian property investment by enabling fractional property ownership. Prior to BrickX, Tyler was THE ICONIC's Head of SEM, Conversion Rate Optimisation and ultimately a Product Manager, where he managed $6mil annual marketing budget, improved their conversion rate of RLSA search remarketing by +500%, and +69% improvement on online conversions.